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March Program - Aliza Sherman |
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Reaching Niche Target Audiences with Social Media Marketing Tools and Tactics
Thursday, March 18
CJ Callaway's
11:30am - Lunch
12:00pm - Program
Sponsored by Midcontinent Communications
Aliza Sherman is a Web pioneer, social media strategist, published author, blogger, podcaster, and regular contributor to national magazines and web sites. Fast Company recently named her one of the Most Influential Women in Technology. The Original Cybergrrl, her groundbreaking 1990s Internet company, Cybergrrl, Inc., built the first sites for companies such as Dr. Atkins and the Atkins Center, brands like Origins and Jane Cosmetics for the Estee Lauder Company, and Avon Product's initial foray onto the Web. She also started the first online and offline global women's organization, Webgrrls International, that at its peak had over 100 chapters worldwide. Aliza speaks around the world about the Internet, social media, online marketing, virtual worlds, entrepreneurship and women’s empowerment.
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