Board of Directors for 2011–2012
Derek Soukup
Working as a designer at Lawrence & Schiller for nearly six years, Derek has been a part of many print and web projects, video productions and photography. Well-versed in the print industry, he has worked his way through the ranks; at one time he even ran a printing press. An owner of a videography company, Derek shoots weddings, dance recitals and cheer competitions. In his spare time he enjoys golfing, and camping with his wife, Stephanie, and two teenage children, Logan and Ashley.
Erin Giegling
Erin is the marketing coordinator for Meta Payment Systems and has been with the company for more than four years. She graduated from the University of Minnesota–Twin Cities with a double major in advertising and art. When not at work, Erin enjoys running and spending time with her ever-growing family. Erin and her husband, Troy, live in Sioux Falls with their yorkie Hank and 2-year-old daughter Gracen. Erin is expecting another daughter in the fall.
Eric Vasgaard
Bo knows football. Eric knows football content. LeBron is king of the court. Eric is the king of the courtside sponsor animation. Standing 188 pixels tall, at a 10mm pixel pitch, Eric dashes across the southern and western U.S. helping sports teams and facilities, plus regional and national advertisers and agencies, with LED content creation. When not in his Keyframe account manager uniform, he helps his wife chase after a 6-year-old sports fanatic and a 3-year-old who thinks the fridge is her own personal lunch box.
Eric Raasch
Eric has owned MindFlame Design & Marketing in Sioux Falls since 2008. Since receiving his BFA in graphic design from Iowa State, Eric has expanded his capabilities to encompass creative strategy, brand development, naming and social marketing. After cutting his teeth at central Minnesota marketing firms, Eric was tapped to head up the creative department at Pure Fishing, the world’s largest fishing tackle manufacturer. He came to Sioux Falls via Lawrence & Schiller. Eric is a past president of the Central Minnesota Advertising/Marketing Federation and serves on marketing committees for Downtown Sioux Falls and the Sioux Council Boy Scouts. He enjoys hunting, fishing and spending time with his wife and three children. He golfs poorly, and perhaps coincidentally, makes friends easily.
Heather Covrig
Heather has been an account executive with Paulsen Marketing for six years. She graduated from South Dakota State University with a bachelor’s degree in journalism with an emphasis in marketing and advertising and minors in business and Spanish. During her senior year at SDSU, Heather also served an internship with Paulsen. This year, Heather is a co-chair for SDAF’s ADDYs committee. She is also a member in good standing of the National AgriMarketing Association. Heather and her husband, Eric, live in Sioux Falls with their children, Gavin, Taylor and Harper.
Mike Hay
Michael began his career 12 years ago in Mankato, Minn., as an illustrator/designer for greeting cards. Now, as an art director at ADwërks, he enjoys work ranging from campaign concepts to executing designs and utilizing social media. In his time away from work, he still enjoys illustrating as well as bicycling, music and reading an occasional comic book.
Mark Henderson
Mark, also known as “Hendo” around the office, works at Click Rain, Inc. He is a graduate of South Dakota State University and has more than a decade of experience in interactive strategy, web design, branding, advertising, online marketing and project management. Mark has lived in Sioux Falls since 2006 with his wife, Kimberly, and their three children, Alyssa, Reagan and Holt.
Paul VanVeldhuizen
Paul has been in the printing industry since 1995. Paul has owned Alphagraphics since 1997. AlphaGraphics Sioux Falls is a locally owned and operated, full-service printing and visual communications company, dedicated to serving the needs of our customers. We do more than just design, copy and print––we help our customers communicate. Paul has enjoyed his many years as a board member and looks forward to a great year. When not at work he enjoys time with his wife and 4 kids.
Abby Bischoff
Abby is entering her sixth year as sales and marketing director for the Sioux Falls Arena and Orpheum Theater. She also runs Flock Studio, a portrait photography business, in her “spare time.” She routinely scores 31 out of 34 on the Font Game.
Rob Sietsema
Rob, senior designer at Sanford Health, takes things to extremes. A self-proclaimed Starbucks freak, he also trains in CrossFit, a strength and conditioning program. Rob’s intensity and commitment serve SDAF well; he’s been on the board of directors for three years, and this year he serves on the special events committee. Rob, a Pipestone, Minn., native, is a proud uncle of two nephews.
Ruth Ann Scott
Ruth Ann, a graduate of the University of Sioux Falls, is beginning her eighth year as the executive director of SDAF. Ruth Ann, who is passionate about the future of SDAF, uses her many skills and talents to achieve the organization’s goals. She also owns her own interior design business, hello. Ruth Ann is married to Pete and they have two girls, Elizabeth and Camille.
Korena Keys
A true small-town girl, Korena graduated from Tri-Valley High School in Lyons, S.D. She earned her Bachelor of Arts degree in mass communications from the University of Sioux Falls. Korena began her professional career with KELO-TV before being joining the agency world. After a five-year stint with Nichols Media, she transitioned to Lawrence & Schiller, where she tenured as a media strategist for nearly 10 years. In 2010, Korena worked with Exact Drive to learn more about how the latest technology can most effectively be used for media message delivery. In January 2011, she opened Key Media Solutions, a digital media agency, so that she can focus her energy on helping businesses identify and reach their audiences through digital media channels.
Jordin Mueller
Jordin is an account executive at Paulsen Marketing in Sioux Falls, where she has worked for nearly three years. Before joining Paulsen, Jordin got a taste of corporate marketing while interning at SDN Communications. Jordin has been involved with SDAF since attending Augustana College and serving as the board’s student liaison. Serving as membership committee co-chair last year, she was able to get even more involved with the board. Because of her passion for continuing student involvement in SDAF, Jordin is excited to be the education committee chair this year. In fact, it was SDAF Student Day that served as a springboard for Jordin’s career at Paulsen.
Jodi Siemers
Jodi is the marketing director for Fishback Financial Corporation (FFC), South Dakota’s largest privately held bank holding company. In this position, which she has held since 2006, Jodi oversees all marketing and branding efforts for FFC and its 16 affiliate banks. She also manages the organization’s public relations and charitable-giving efforts. A graduate of The University of Kansas with a degree in journalism, Jodi previously worked as a senior account executive for The Kansas City Star and a media strategist for Lawrence & Schiller. She enjoys reading, camping, biking and attending her children’s activities. She and her husband, Eric, have two daughters, Kyle, 13, and Morgan, 10.
Amie Van Overmeer
A writer at HenkinSchultz, Amie delights in copy editing, researching projects and working on content strategy. Although she’s at an advertising and marketing agency now, Amie’s worked at newspapers (The Des Moines Register), non-profit organizations (The Good Samaritan Society) and government organizations (The Peace Corps). She likes to break away from her computer when she’s not working—that equates to an awful lot of sewing, gardening, reading and cooking. Amie aspires to be a contestant on Wheel of Fortune someday.