The Creative Process Illustrated takes a rare and remarkable look at the minds that fuel the ad industry. You’ll be inspired to think creatively and work better immediately.”Glenn Griffin teaches courses in creativity and portfolio development at The University of Alabama. In September 2010, his first book, The Creative Process Illustrated: How Advertising’s Big Ideas Are Born, was published by HOW Books. His research on the creative process has been published in the Journal of Advertising and featured in the UK’s Campaign magazine, among other titles. His students’ work has been featured in both national and international press, including Advertising Age, Adweek, Archive and CMYK magazines and recognized by The One Club for Art & Copy, the Art Directors Club, the Clio Awards and the American Advertising Federation’s NSAC and ADDY programs.

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