“Marketing with Meaning”
Thursday, September  23rd
CJ Callaways
11:30 Lunch, 12:00 program
Sponsored by: Centro

AdFed is kicking its luncheon series off with a bang! Our September luncheon features Bob Gilbreath, Chief Marketing Strategist at Bridge Worldwide, one of the nation’s largest digital advertising agencies and part of WPP.

Bob leads the Strategic Planning team within the agency, advising clients such as Procter & Gamble, ConAgra Foods, Kroger, Luxottica, and Abbott.  He is the author of The Next Evolution of Marketing: Connect with your Customers by Marketing with Meaning, which was released by McGraw-Hill in October 2009. His writing has been featured in Brandweek and Entrepreneur, he has spoken at Harvard Business School, and appeared on ABC News.

Bob joined Bridge Worldwide after leading a dramatic turnaround of the Mr. Clean brand at Procter & Gamble.  He was recognized by Advertising Age as one of the Top 50 marketers of 2004.  He received his MBA in marketing from the NYU/Stern School of Business and his BA in Economics from Duke University.

We hope to see you there!

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